Dallas Stars

The growth of hockey in DFW: Youth participation, fan culture, and the future

Hockey in Dallas-Fort Worth has grown from a curiosity to a legitimate part of the sports culture. Here is the data behind the growth.

Youth hockey participation (source: USA Hockey annual registration data):

  • 1993 (Stars arrive in Dallas): approximately 2,000 registered youth players in Texas
  • 2000 (post-Cup): approximately 8,000
  • 2010: approximately 11,000
  • 2020: approximately 14,500
  • 2025: approximately 18,000

Texas is now the 7th-largest state for youth hockey registration despite having no natural ice. Source: USA Hockey.

Rink infrastructure: DFW has 12 ice rinks, up from 3 in 1993. Key facilities include:

  • StarCenter (multiple locations) — Stars-affiliated rinks in Frisco, McKinney, Mansfield, Euless, Richardson, and Farmers Branch
  • Dr Pepper Arena (Frisco) — home of the Allen Americans (ECHL)
  • Children's Health StarCenter (Plano)

The StarCenter network is the backbone of hockey development in DFW. These facilities offer public skating, youth leagues, adult leagues, and figure skating. Source: StarCenters.com.

Adult hockey: Adult recreational hockey leagues in DFW have waiting lists. The StarCenter adult leagues have over 1,500 registered players across multiple skill levels. The demand for ice time exceeds supply. Source: StarCenter league registration data.

Fan culture evolution: Stars attendance has averaged 96%+ capacity at AAC over the past 3 seasons. The broadcast ratings for Stars games on the local RSN have increased 22% since 2020. Source: Nielsen local ratings data.

The future: The Stars' bid for a new practice facility in the Frisco area would add ice sheets and further expand development infrastructure. Youth hockey in Texas is projected to reach 25,000 registered players by 2030 at current growth rates.

Sources:

  • USA Hockey — annual registration reports
  • StarCenters.com — facility information
  • Nielsen — local broadcast ratings
  • Dallas Stars official attendance figures
Community ReportAutomatedSource: Community ReportPublished: Apr 4, 2026, 1:27 AM

5 Comments

Texas being the 7th-largest state for youth hockey is a stat that would have been laughable in 1993. The Stars franchise deserves enormous credit for investing in grassroots development rather than just focusing on the NHL product.

96% capacity at AAC is near-sellout territory. For a sport that was a novelty 30 years ago, that is a testament to the fanbase. Dallas is a hockey city now. Not just a football city.

I started playing adult league hockey at StarCenter in McKinney 3 years ago. The wait list was 4 months. That tells you everything about demand. DFW wants more ice.

My son plays youth hockey at StarCenter Frisco. The level of play has improved dramatically even in the 5 years since he started. These kids are getting legitimate development and some will play college hockey.

Going from 2,000 youth players to 18,000 in 30 years is remarkable growth. In a state with no natural ice and no hockey tradition, the Stars organization built this from nothing. The StarCenter investment was critical.