Whether you are a serious collector or just want some authentic gear, here is where to find Cowboys memorabilia across Dallas-Fort Worth.
Official sources:
- The Cowboys Pro Shop at AT&T Stadium — The biggest selection of official merchandise. Open on non-game days from 10 AM to 5 PM. Everything from jerseys to signed helmets.
- The Star District Pro Shop (Frisco) — Smaller but less crowded. Same official merchandise. Located inside the Ford Center.
- Cowboys online store (shop.dallascowboys.com) — Full catalog with shipping.
For collectors and vintage:
- Plato's Closet and local thrift stores — Vintage Cowboys gear shows up regularly. I found a 1992 Super Bowl Champions starter jacket at the Garland location for $35.
- eBay and COMC — For cards and authenticated memorabilia. Always check for PSA or Beckett authentication.
- Dallas Card Show (held quarterly at various DFW convention centers) — The best place to find vintage cards and autographed items in person. Typical attendance: 500+ vendors.
Authentication warning: The market is flooded with fake autographs. Only buy signed items with COA (Certificate of Authenticity) from Fanatics, Beckett, PSA, or JSA. If the price seems too good to be true, it is. Source: Beckett authentication guidelines.
Price ranges for popular items:
- Authenticated Dak Prescott signed jersey: $300-500
- Authenticated Emmitt Smith signed football: $200-400
- Vintage game-worn jerseys: $1,000+ depending on player and era
- Authenticated Super Bowl program (any year): $50-150
Sources:
- shop.dallascowboys.com — official merchandise
- Beckett.com — authentication services
- PSA — collectible grading standards
- eBay sold listings — market price analysis