Let us put actual numbers on what it costs to be a Cowboys fan in the Dallas-Fort Worth area for one season.
Attending games (4 home games per year — average fan):
- Tickets: $150 average per game (upper deck) x 4 = $600
- Parking: $75 x 4 = $300
- Food and drinks inside stadium: $60 per game x 4 = $240
- Subtotal: $1,140
Watching at home:
- NFL Sunday Ticket: $349/year (YouTube TV package)
- Cable/streaming for local games: ~$75/month x 5 months = $375
- Subtotal: $724
Watching at bars (assuming 6 away games at bars):
- Food and drinks: $45 per outing x 6 = $270
Merchandise:
- One new jersey every 2 years: $150/2 = $75/year
- T-shirts, hats, misc: $100/year
- Subtotal: $175
Total annual cost: approximately $2,309
That is nearly $200 per month, year-round, to be a moderately engaged Cowboys fan.
Comparison to other DFW teams:
- Mavs season (similar 4-game plan): ~$800 total
- Rangers season (similar 4-game plan): ~$500 total
- Stars season (similar 4-game plan): ~$600 total
The Cowboys are by far the most expensive fan experience in DFW.
Sources:
- StubHub/SeatGeek — average ticket prices 2025 season
- dallascowboys.com — parking rates
- NFL Sunday Ticket — published pricing
- Team Marking Report — fan cost index 2025
This is why the watch party at The Star in Frisco is so popular. Free admission, free parking, and you bring your own food and drinks. Total cost: $0.